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#35: Why Mid-Size Agencies Have an Edge, With Kat Ott of Havas Chicago

Agency Business

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Evolving Marketer Identity in Advertising

This chapter examines the changing role of modern marketers as they navigate the integration of media and creative strategies within the advertising industry. It emphasizes the benefits of collaboration between media and creative teams, particularly in mid-size agencies, to enhance decision-making and responsiveness to client needs. Additionally, the conversation addresses the impact of economic constraints, the rise of AI in content creation, and the necessity for marketers to deliver effective solutions that balance cost and creativity.

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