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The Business of Content with Simon Owens
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How to Create an Archive for Your Newsletter
I could do a better job. I'll just be very upfront that I know many best practices which I do not practice because of time issues. It's pretty important that I start engaging with those, those folks right away within a day or two of the sign up since they might not receive anything for quite some time. And so at the end of every single newsletter I include a section I call it old flames, pot sheet flames, so saying like, what were we talking about one year ago, three years ago, five years ago. So, I think it's a link, then to the archive and if people are at a lower level, they're not going to be able to read
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