The Power of Tests in Behavior Science

If like me, you're keen to test out behavior science in your work, then make sure youre running tests that allow you to really assess the performance of the nudges you are using. I always make sure to run a b tests to at least attempt to assess the effective of the bias un testing out. But say we hear about a brand new bias,. Should we get started right away and test that out on our audience? Or should we wait for the professionals to replicate the studies first? In that case it's a realges cost benefit analysis there.