Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Christian Juhl: "I have to predict the future just slightly better than everybody else."

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

The Importance of Embracing Change

WPP has 42,000 employees in 82 different countries. "We don't want to be a traditional player in the space," he says of his company's strategy. The migration into digital and programmatic channels are key areas for growth at WPP.

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