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#16: IDEO's Tom Kelley is Design Thinking's ultimate disciple, hear him make the case for it

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What Are the Principles of IDEO?

Stanford's D-School of Design was founded by David Kelly, the brother of IDEO founder John Kelly. The school is known for its emphasis on deep thinking and broad ideas in design. Hassel Plotner: "We're always thinking about how are you going to have maximum impact on the world"

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