615: Building a Product-Based Business that Can Survive Any Season
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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How Can a Product Based Business Leverage Email Marketing?
Jenna: What makes a good opt in for a product based business is a coupon or discount code the only way? Mina: You need to get them on your email list to follow up with them on the sales. Jenna: If you're an established brand, it is less and less likely that you have to have that optin. It could be exclusions from certain things like furniture stores who don't give discounts as their optin. But typically it is some sort of discount that you can get that lead acquisition.
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