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15. The Rise and Fall of the Wim Hof Empire

Scott Carney Investigates

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The Myth of Wim's Breathwork

Wim Hoff's signature breathwork almost exactly resembles yogic breathing patterns called Neshishaka Rishaka Pranayama. His followers started to look at him as an infallible guru, not a flawed person who merely opened the door to a beneficial practice. "I constantly worried it would lead to either Wim or his followers getting injured or even dying," he says.

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