278: Re-envisioning the SDR role through the lens of a Demand Gen Marketer
The Predictable Revenue Podcast
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Is Automation a Good Thing?
I wonder if in some ways that all this automation has actually lowered the bar for quality because when you're so used to all these automated messages, even like a somewhat personalized human touch that says, Hey, I'm not a robot. Like I have a perfect story of that. When I got an email from an individual, nasty or they looked me up on LinkedIn. They demonstrated that they actually read my biography because they tailored their email message. It wasn't a lot but how hard is it to do that? You understood what my company does and modified his messaging to tie into what he knew about me from my bio. What are you knew about my company and did it in a playful way
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