38 - Angelic Vendette, Alo Yoga
Earned: Unlocking the Power of the Creator Economy
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How to Balance Growth Data and Transparency as a Marketer
Roddy: How do you balance the transparency that we have today as well as the lack of transparency? Roddy: I would say to those types of marketers that don't believe in both right, like I'm a data first marketer and I'm not I don't hide that, right? But as you're building a brand, there's ways to track what that looks like. And so it's back to our conversation of influencer. You know, is it great a player? Do I invest in the two or three year relationship? It's the same thing with an consumer. The way that we break it out is, you know, we track both sides, but we also
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