Introduction

Betsy Gregory-Hosslett: Doug Buschay and I are back again today to talk about the issues and innovative ideas that are important to your sales organization. Christina LaRaca-Saroni, who is an expert in Gartner's marketing practice, helps our clients understand how customers both B2B and B2C buy. She works in research looking into how buying groups research potential suppliers,. How they make those purchase decisions, and how they improve the overall customer digital experiences. We want more of that integrated hybrid model and that requires a unified and cohesive strategy between marketing and sales.

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