1135: Creating the Human Touch in Tech Sales, with Maria Bross
Sales Strategy & Enablement by Revenue.io
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The Importance of Common Questions for Buyer Enabled Companies
Maria Cardona: What are common questions the buyers are going to have during their journey? She says they're probably an inspiration exploration stage. And really what the person trying to say there is as a buyer, I'm trying to buy. Cardona: It's like me. We could both go build a Lego castle today. But we might come up with wildly different end castles and approaches to how we built it.
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