Confessions of a Creative Director  cover image

"Start With No One Cares" - Agency founder Emily Jeffrey-Barrett on starting an agency during the pandemic and breaking the news to clients that people just don't care as much as they think they do.

Confessions of a Creative Director

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Unlocking Creativity Through Limitless Ideation

This chapter explores the creative ideation process in teams, highlighting strategic frameworks that promote imaginative thinking. It emphasizes a pivotal brainstorming question that encourages participants to envision limitless possibilities, reducing anxiety and fostering innovative solutions.

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