Challenges of Measuring ROI in Digital Marketing for Airlines

Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit.

Ravi's journey has been a captivating one, especially his recent transition to CMO at CARSOME. Our conversation delves into the lessons he's learned, including what he'd do differently if he were to work for an airline again.

I believe many of you will find his insights, especially regarding his global branding campaign with football legend Eric Cantona and the challenges of measuring its impact, particularly enlightening.

And, for those curious about the intersection of AI and marketing, we dive into discussions about ChatGPT and other related topics towards the end.

You can find the full article with key key concepts, quotes, and other notes from this chat with Ravi here:

https://diggintravel.com/key-pillars-of-modern-airline-digital-marketing/