AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
19min chapter
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
The Diggintravel Podcast
Challenges of Measuring ROI in Digital Marketing for Airlines
This chapter focuses on the difficulties of measuring return on investment (ROI) in digital marketing campaigns for airlines, particularly in terms of branding efforts. It explores the low frequency of travel for most leisure travelers and the challenge of attributing the impact of branding on individuals who may only fly once a year. The chapter also discusses alternative measurement methods and strategies for evaluating digital marketing effectiveness.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode