The Sass Company - What Companies Have Missed the Mark?

Margie Agin is Founder & Chief Strategist at Centerboard Marketing, and in this episode we’re talking about how to turn your brand strategy into tangible marketing tactics. We often hear about how important it is to build a brand in B2B SaaS, but how do you bridge the gap between your brand strategy and your marketing tactics? Well Margie tells us how as she covers: - How to accurately and consistently reflect a company's strategic brand positioning and voice - How to get your company bought in and aligned on brand - How to turn brand strategy into demand gen campaigns - How to modify your brand strategy as your company grows - Examples of B2B SaaS companies that do a great job of reflecting and amplifying their brand (and which companies miss the mark) Links Centerboard Marketing >> https://centerboard-marketing.com/ Brand Breakthrough >> https://centerboard-marketing.com/brand-breakthrough/ Winning The Story Wars >> https://www.goodreads.com/book/show/13088627-winning-the-story-wars --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward