S3E11 - Are PLG and ABM just new terms for Lead Gen? | Carl Ferreira - Director of Sales, Cassidy Shield - Chief Revenue Officer @ Refine Labs
Stacking Growth | The B2B Marketing Podcast
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How to Scale Your Lead Generation Model and Make More Money
In the PLG model, instead of an e-book or webinar, people are going to subscribe to try your product. And you'll drive a large number of these people either using the product for free or paying some nominal amount of money one user at a time. The tactics that you go about doing are really the same tactics that the team would use in terms of your traditional lead gen model. It's marketing that is pumping signups instead of a gated ebook. So it's really it's marketing led.
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