Mind Games
Dr. Gary Bell's Absurd Psychology
00:00
The Paradox of Choice
The paradox of choice suggests that when given too many choices, consumers get overwhelmed and don't buy anything at all. So limit yourself to a few offerings at each price and avoid the overwhelming sense of would-be buyers. The way you frame information affects how your customers act on it. Research suggests that clear succinct terms like 200 women agreed or instead of a third of participants agreed, it gets a better response.
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