3min chapter

People I (Mostly) Admire cover image

83. “There's So Many Problems — Which Ones Can I Make a Difference On?”

People I (Mostly) Admire

CHAPTER

Getting Funded for Start Ups Through Targeted Advertising

Venture capitalists look at something alled the customer acquisition which is just what it sounds like. If we have monopolies an market power in advertising, that means less start ups. And companies don't get funded to make the good stuff you want to buy unless the companies can reach you efficiently. So targeted advertising can be really beneficial. It's beneficial because you're not seeing ads for things you're not interested in. But the thing that i think can make people unhappy is if they think their data is being used in a way that they're not comfortable with.

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