2min chapter

The Turning Point cover image

Daily Maverick

The Turning Point

CHAPTER

The Correlation Between Newsletter Subscribers and Pay Users

We saw a good correlation between it, whether it's a chicken and egg situation. If you had subscribed to more than one newsletter, you were 44% more likely to be a Maverick Insider. So there definitely is a correlation. And I think that also speaks to the engagement. You know, you know that you're more engaged. Readers are going to be the one to more likely to support journalism.

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