What California’s Billboards Say About Us
KQED's Forum
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The Evolving Landscape of Billboards
This chapter explores the historical journey of billboards, from their early days in New York City to their dominant presence in San Francisco, highlighting key artists and significant advertisements along the way. It examines the tension between traditional advertising and the rise of digital media, discussing the societal implications and the shift towards targeting corporate decision-makers rather than the general public. The chapter raises critical questions about the effects of tech-dominated billboards on community engagement and identity in urban settings.
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