Meet Kiva Allgood and Jennelle McGrath

In our latest special episode of Manufacturing the Future, Kerrie chats with Kiva Allgood, Head of Centre for Advanced Manufacturing & Supply Chains, World Economic Forum, and Jennelle McGrath, CEO & Inbound Sales and Marketing Agency Partner, Market Veep. They dive deep on how effective communication and transparency can enhance workplace morale and productivity in the manufacturing sector.

The manufacturing industry faces significant challenges, particularly in workforce engagement and morale. A recent report highlighted a disconnect between management and frontline workers, with only 45% of workers reporting high morale compared to 57% of managers. This gap often leads to increased stress and operational pressures, making it crucial for leaders to implement strategies that foster a more inclusive and communicative work environment. By addressing these issues, companies can improve employee satisfaction, reduce turnover, and enhance overall productivity.

Market Veep was founded with a mission to help manufacturing companies expand their market share and modernize their sales processes, after Jennelle recognized the need for specialized marketing solutions tailored to the unique challenges of the manufacturing sector. Over the years, Market Veep has grown into a trusted partner for numerous organizations, earning accolades such as HubSpot Diamond Certified Partner and Inc. Best Workplaces.  

The World Economic Forum (WEF) is a renowned international organization dedicated to fostering public-private cooperation to address global challenges. Founded in 1971, the WEF has evolved into a platform where leaders from business, government, and civil society come together to discuss pressing issues and drive positive change. Through its commitment to inclusivity and dialogue, the WEF plays a pivotal role in shaping the future of work and manufacturing on a global scale. 

In this episode, Kerrie Jordan engages with Jennelle and Kiva to explore the future of work in manufacturing. They discuss the importance of transparency, the role of technology in empowering workers, and strategies for fostering a collaborative workplace culture. Our two guests also offer valuable insights on navigating the challenges of the manufacturing industry and the transformative power of effective communication and upskilling. 

• The disconnect between leadership and frontline workers in manufacturing and its impact on morale and productivity within organizations.  
• The importance of transparency in communication to foster trust and engagement among employees and management in the manufacturing sector.  
• Strategies for involving workers in the change management process when implementing new technologies and automation in manufacturing environments.  
• The role of upskilling and continuous education in empowering workers to adapt to technological advancements and evolving industry demands.  
• How automation and AI can alleviate mundane tasks, allowing employees to focus on higher-value work and enhancing job satisfaction.  
• The significance of a phased approach to technology adoption, ensuring that employees are comfortable and successful before moving on to new initiatives.  
• Best practices for promoting sustainability in manufacturing while balancing operational goals and meeting industry regulations.  
• The need for a cultural shift in how manufacturing careers are perceived, emphasizing the value and opportunities within the industry.  
• Insights on the Global Lighthouse Network and its role in showcasing best practices in advanced manufacturing and supply chain management.  
• The impact of COVID-19 on workforce engagement and the acceleration of digital transformation in the manufacturing sector.