Every magazine that we produce, i get a copy ive sent to my house. I think it's really important that, if you're going to run a business that's about content, that you see the product. As as the chief exet, you get a lot of food back from customers. And so always find that that keeps it very real in terms of you now your ability to respond back and see what customers are saying. Bu the way we run our business, our magazines are integrated into the entire proposition. So consequently, magazines are magazine. Part of the businesis around everything we do.