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TKE: Creativity and risk in brand building, with John Schoolcraft, Oatly
Beautiful Misfits
The Growth of Coteo Brandst
Oatmilk is 70 to 80% carbon savings every time you drink a leader of oatmilk, compared to cow's milk. So just that inherently built into the product was some goodness. And then the itiona the nutritionals were more in line with what the human body needs instead of what a baby cow needs. The board was wanting sales. I think they said, at the time, can yougys do 700 million sec and tony said, john, can we do 700 million sackwiches? i don't know, 70 million pounds, or something like that, in three or four years? He created this very collaborative, a personal relationship with everyone. It
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