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RELOAD: The Future of Retail with Doug Stephens

What's Next! with Tiffani Bova

CHAPTER

The Retail Evolution: From Artisans to Digital Giants

This chapter examines the historical transformation of the retail industry, highlighting how technological advancements have shifted power from sellers to consumers. It discusses the resurgence of direct-to-consumer strategies reminiscent of past retail models and the evolving role of physical stores as experiential hubs. The speakers emphasize the need to adapt retail metrics beyond sales figures to recognize the true value of customer experiences and engagement.

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