Viennese Influence on American Culture and Economics

The chapter explores the significant impact of Viennese diaspora on the defense of liberal capitalism during the Cold War, focusing on their recruitment to the American war effort and their contributions to various fields. It delves into how Viennese immigrants shaped architecture, marketing, and economics in America, incorporating psychoanalytic approaches into their work. Moreover, it discusses the influence of Viennese culture on consumer behavior, highlighting concerns about excessive consumerism and the struggles of Austrian economists against the Keynesian consensus.