The Value of Research and Information in the Buying Process

This week we discussed the factors that influence clients' buying decisions.

To be great in sales, you need to understand every factor in a buying decision. Here are the ten areas we covered.

1. Their needs and wants
2. Emotions and desire
3. Perceived value
4. Social Influence (referrals)/ Peer recommendations
5. Discounts
6. Product quality and features
7. Convenience
8. Cultural and personal values
9. FOMO (Fear of Missing Out)
10. Research and information.