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[REPLAY] Dan McMurtrie: Research Process, Inverted Shorts & Post-Consciousness

Value Hive Podcast

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How to Build a Social Engineering Community

Community is where you don't have to necessarily think of what the next business or product is because the users tell you. So if all those things happen and the company is listening to how users are integrating the product or whatever it is into their lives, then their step forward is community. We're using the digital tools to do old school, human to human handshake will come in the eye type business, but it's scale and passively and 24 seven 365 always on. That is the cutting edge of business competition right now. It is so ridiculously hard to compete with it.

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