The Future of Media, Explained - from Press Gazette cover image

Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner

The Future of Media, Explained - from Press Gazette

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Intro

This chapter examines the vital role of newsletters in the modern publishing landscape, detailing their transformation into a key platform for engagement and revenue. It features insights from a Financial Times senior figure on the importance of prominent journalists in this growing medium, alongside statistics on subscriber growth and engagement potential.

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