Building Brand Awareness Through Tough Choices

📍 From the ELEVATE 2017 Conference in Copenhagen, Denmark
📆 Recorded in 2017, more relevant than ever in 2025

We’re living in an era where attention is everything, and yet so many people are still sleeping on the opportunity right in front of them. This keynote/Q&A combo from my 2017 trip to Copenhagen hits on a mindset that’s even more relevant now — how to make the most of your time, your brand, and your content strategy in the world we live in today.

Whether you’re an early-stage entrepreneur, an overwhelmed creator, or just trying to figure out how to get more people to care about your thing — this one is loaded with straight truth.

🧠 "People are protecting their time like it's precious when it's actually their biggest asset."