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Introduction
Nathan Lattka sits down with the top SaaS founders to talk about their companies. He says things are getting harder, and they have been trending in that direction for five years. Churn is up a whole point and a half relative to two and a half years ago at B2B firms. The right thing to do here is to focus on what your company is uniquely qualified to do: hire great people,. understanding your customer better than anyone else.