016: Signals, Stories, Options - how to avoid getting trapped by simple stories
Trigger Strategy is now Tentacles
00:00
Rethinking Decision-Making in Teams
This chapter explores the pitfalls of limited perspectives in team decision-making, using a case study of a mobile app's sign-up flow. It emphasizes the importance of broadening viewpoints and understanding underlying signals to address complexities in conversion rate optimization.
Transcript
Play full episode
