2min chapter

How I Built This with Guy Raz cover image

Bonobos: Andy Dunn (2019)

How I Built This with Guy Raz

CHAPTER

How Did Brian Turn This Idea Into the Next Step?

Bryan had an insight that men's pants just did not, will not cut well exactly. He would take pants that fit his thighs to a tailor and have the waistband tailored in. The way to do this is to make pants with a curved waistband. And that hadn't really been done in a meannful way in men's pants before.

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