The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Are You Looking for It to Drive Sales?

In the early stages of launching and scaling one of those channels, the only metric that seems to be acceptable is like, did it drive sale? Did it drive demos? It's going to take a while. I'm going to break down the framework, but it basically breaks it down to microchunks so that you as a marketer or a revenue professional can communicate micro wins. The programs that we're running set objective criteria objective measurable criteria against each one. And then be able to monitor and move programs through.

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