Navigating Fashion's New Frontier in Denim

It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. 

But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.

Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenagers who are adopting denim? 

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