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The Art and Science of Podcasting
a16z Podcast
Email Marketing - Is Your Email Really Working?
I really look for retention, which is like, you know, and this is the cliche, we came for this guest, but I'm staying for you both kind of thing. Oftentimes we see the average number of minutes a user watches like anywhere between 12 to 15 minutes of our episode,. We also look for like retention overall. Like if you're a new user who subscribed, are you coming back and listening to new shows that we are putting together every week? So I look for that. Sometimes it's because we didn't quite understand how to get the best out of this guest.
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