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Are You the Best Possible at Both Sales and Coaching?
It's very rare that you're the best possible at both sales and coaching. Hiring dedicated individuals for both of these processes requires more payroll budget. If you have enough money to hire for both, i would hire for both positions if possible. I think it comes down to what is your model? Are you running straight the class or p t? Most coaches should easily be able to sell that. A lot of studios run a route where everybody is essentially a sales person. You're expensive on the front end but so much of the sales have already happened. Even a coach who is in an first-class training studio can do this. This is more duable than the class model - even