Steve Jobs said that out of every thousand ideas, you know, 999 of them, we say no to in order to say yes to the one. We happen to know quantitatively how many ideas you need to get to a commercially viable idea. The only way you earn the right to choose the one is by doing the work of generating the thousand. If everyone could just pick the one, they will great.
What is one problem you are dealing with in your business right now? What is one problem you are dealing with in your life right now? Well, whatever problems you are facing, this conversation with Jeremy Utley is the answer, because as he says in his new book, Ideaflow, "Every problem is an idea's problem." Today I've invited my friend Jeremy to talk about his research, his insights, developed over many years at the D School, the design school at Stanford University. He and I co-created a class designing life, essentially, and now I'm thrilled to be able to explore these new insights that he's put together to your benefit. By the end of this episode, you will have, in effect, the solution to every problem.
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