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The Apple Genius: Tim Cook | The Visionary | 1

Business Movers

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Apple's Visionary Co-Founder Was Sick

Apple's visionary co-founder was sick Steve Jobs had been diagnosed with pancreatic cancer in October 2003. He agreed to surgery but the procedure and recovery would take him away from his beloved apple for at least seven weeks. Tim Cook took charge while he was away and chose as his stand-in. By 2004 Tim had made himself indispensable to apple by delivering Apple signature quality at a higher unit volume and lower unit price than the firm had ever attempted before. His approach as always was to be relentless and uncompromising Through fraught negotiations with apples manufacturers in China Tim managed to achieve the seemingly impossible.

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