How to Turn Ideology into Action
Ecommerce Playbook: Numbers, Struggles & Growth
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Building a Growth Map at CTC
Step one is to identify the problem, build a plan to solve it. Richard Rummelt: We're gonna establish a model, and then our job is to break the model,. To outperform it, to do better than what we think is going to occur. And so that growth map includes everything from a marketing calendar, to channel-specific media plans, to detailed email and SMS send schedules. It's a planning exercise, right?
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