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Is There a Product Market Fit?
Once you hit 1.0, for some reason, I don't think maybe it's a law of nature, you quickly increase that number. Once the sales team gets a taste of those commissions and they start hitting those bonus and those spiffs and they start filling themselves, they work harder. It's really hard to be super motivated as a sales team when it's not working. But it starts working. And then there's the coin operated rep. They just take orders. That's what I say on the road. Yeah. The first one, the first one is the enlightened rep. They're more marketers than they are salespeople because they're trying to figure out the message and the