Emmett: Ponzi's investors didn't pick up on sketchy investments. People started pouring dozens, then thousands of dollars a week into the scheme. Emmett says to understand how Ponzi conned tens of thousands of people you have to go back and read what was in the paper at the time.
Some of history's biggest financial scams owe their name to Charles Ponzi. Here's the story of the man behind the eponymous scheme.
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