Psychologist, Daniel Conniman

Psychologist, daniel conoman laned the groundwork for what is to day known as behavior economics. So many of your early insights were based on thought ex ments where you came up with e very simple questions that you pose to both yourselves and to other people. Why? Why these thought experiments? And when we talked a few days ago, you actually said that this is part of the reason you think that your work appealed to a larger audience,. because even if the ideas were complex, the questions were inherently interesting and accessible.