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Grindr: Joel Simkhai
How I Built This with Guy Raz
How to Grow a Network App
Our marketing costs were virtually zero. We had a number of people who helped with these grinder parties. But our marketing spend was essentially zero, so our cost to acquire new users was essentially zero. If I had to spend money acquiring users, we would not have been able to achieve what we achieved. Initially, I think ads were 80% of our revenue and the subscriptions were 20%. Eventually, it would flip to the opposite where most of the money came from subscriptions.
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