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11: Califia Farms Founder Greg Steltenpohl On Kickstarting Two Major Wellness Trends & The Health Crisis That Almost Killed Him

The mindbodygreen Podcast

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What's Next for Coke?

O'Dwala was this popularization vehicle, a way to get things out to the mass progressive food culture through our distribution system. And we still have this kind of iconoclastic artwork and creative thinking that just all came, you know, imploding back. We had to focus on basics and then Coke got involved with O’Dwala. I think for Coke, they needed to look at it as a very narrow vertical market share type thing.

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