Goals Are Not Ends

“Time collapses when something you think takes 100 steps takes only one.” That’s just one of many gems from this week’s guest, Richie Norton. Richie is teaching us how to optimize for time flow and cash flow; to act from our future, not toward it. As he says, “It’s time to rescue your meta-goal from the ledge of your long-distance timeline and bring it home by placing it directly at the center of your life.”

More About Richie: Richie Norton is an award-winning author and serial entrepreneur. An executive coach (one of the Top 100 as honored by MG100) to CEOs, and one of the world’s leading thinkers, Pacific Business News recognized Richie as one of the Top Forty Under 40 “best and brightest young businessmen” in Hawaii. He is the CEO and Cofounder of PROUDUCT—an INC. 5000 company—a global entrepreneurship solution helping businesses go from idea to market with full-service sourcing, product strategy, and end-to-end supply chain. He is the author of several books including Anti-Time Management, The Power of Starting Something Stupid and Résumés Are Dead and What to Do About It. He and his wife Natalie have four boys (one son already made his way to Heaven) and they have cared for three beloved foster children. They live on the North Shore of Oahu, Hawaii, with their little dog, Velzy.

🌟3 Key Takeaways:

• Work from your goals, not toward them. Anti-Time Management is about autonomy, availability, and ability. Bthinking about the goal first, you can often eliminate a lot of time and work in getting there.
• “Experts do not require training.” If you charge higher prices and hire experts as you need them to help you fulfill that demand, you can deliver more value while working less. 
• Time collapses when something you think takes 100 steps takes only one.

📝Permission: Rethink projects with too many steps or obstacles toward creating the lifestyle you want. How can you bake your dream into the process from day one?

✅Do (or Delegate) This Next: Reflect: Are you paying as much attention to your time flow as your cash flow? On what area of your business do you spend the most time? Does it make sense for you to be doing that work, or can you delegate or outsource it to someone who could do it better? 

📘Books Mentioned:

• Free Time: Lose The Busywork, Love Your Business
• Pivot: The Only Move That Matters Is Your Next One
• The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen, and Live without Regret 
• Résumés Are Dead and What to Do About It
• Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping

🔗Resources Mentioned: 

• Richie on the web, Twitter, Instagram: @ritchie_norton, LinkedIn
• Ritchie’s Podcast: The Richie Norton Show
• Tedx Talk: Richie Norton TEDx Talk (ft SIRAH + Moldova) Part 2 of 3
• SIRAH: A Light in the Dark on The Richie Norton Show
• JLD’s Freedom Journal

🎧Related Podcast Episodes: 100: Top Ten Lessons from 💯 Episodes, 006: Going Pro on Podcasting with Jordan Harbinger

💻 Access Free Time episode transcripts on Podscribe »

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