Banking Transformed with Jim Marous cover image

The Battle for Retail Banking Deposits Goes Beyond High Rates

Banking Transformed with Jim Marous

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The Challenges of Segmentation in Financial Institutions

Some banks have opened an online banking arm and said, all right, if you're looking for rate, we want you to only come in through our digital channel. Promotional pricing exists in almost every industry because it works. You can tailor your messaging to really narrow segments of individuals, but that's really hard to do in a multi-channel world.

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