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Building Big Businesses with Creators with Emily Herrera

The Startup Ideas Podcast

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Navigating the Creator Economy

This chapter focuses on Night Ventures' innovative collaborations between creators and venture capital, emphasizing the critical role of creators in identifying cultural trends. It discusses the complexities of launching startups in the creator economy and the importance of aligning with experienced partners for sustainable growth. The chapter also examines the evolving dynamics in creator-audience relationships, highlighting authenticity and transparency as key factors in maintaining audience engagement.

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