It's really hard to tell a good story. I think it does take a certain and i'm often asked to comment on whether or not architects are good or bad at telling stories about architecture. And the truth of matter is that everyone's a little bit bad at tellingstories about themselves. It takes a certain skill. So, would you say that there's a bit of a formula to the way you organize and construct your story telling? You have like an hour or something of tape for something that's going to be unow four and a half or five minutes long. The show is om two anecdotes, one big idea, one takeaway fact, and it has to be funny.