8min chapter

One Knight in Product cover image

Solopreneurship, Memes & Getting Started with Product-Led Sales (with Elena Verna, B2B Growth Guru & Meme Queen)

One Knight in Product

CHAPTER

Navigating Product-Led Growth in B2B

This chapter explores the evolution of product-led growth (PLG) in the B2B sector, emphasizing the shifting roles of end-users in the purchasing process. It distinguishes product-led sales from traditional methods, highlighting how user experience and self-serve products are reshaping sales strategies and engagement with potential buyers.

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