Why That Worked  – Presented by StoryBrand.ai cover image

#214: Dan Heath—Why You Need to Solve Problems Before They Happen

Why That Worked – Presented by StoryBrand.ai

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How to Disrupt an Industry

Dan Cevallos talks about his new book called up stream. It's a book on how to do some innovative thinking to prevent problems, rather than try to solve them after they become too big. He says that if you want to disrupt any industry, you've got to go back and reverse engineer an existing problem and solve it earlier. And so when you think ou ot what we're doing with business mane simple, we're sort of combining with and disrupting the university system.

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