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Product Pitfalls From 0 Customers to the Messy Middle and IPO — Eric Berg on Okta, Intel & Fauna

In Depth

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How Do You Choose What to Build in What Order?

The first customer that we deployed to, it was here in the Bay Area called LiveOps and it was a 300 person company at the time. We had a very good sense that the requirements that they had in their particular use case to roll out were ones that were representative of a larger set of customers. Even if you might sequence some feature and you might do it sooner than you maybe had planned to in your roadmap, as long as you're confident that it's going to serve the larger market then I think that makes a lot of sense.

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